Brand development and brand launch of the green electricity product Bienenstrom


Making landscapes blossom with energy: We developed the green electricity product “bienenstrom” for Stadtwerke Nürtingen. With bienenstrom, electricity customers become flowering helpers and can actively do something against insect mortality. And this is how it works: One cent per kWh of bienenstrom (100% green electricity) goes to farmers in the Swabian Alb biosphere area. In return, they plant bee-friendly flowering plants where traditional energy crops for biogas production normally bloom – and thus create an important habitat for the little buzzers. The extra cent is used to compensate for yield losses suffered by participating farmers.

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