City of Bietigheim-Bissingen – Development of an Employer Brand
This is where city is made together
How do you make people excited about public administration? By showing what makes it special – and who makes it special. That’s exactly what the City of Bietigheim-Bissingen set out to do. Because the people working in this city administration bring attitude, ambition, and a genuine desire to make a difference. Together, we turned all of that into an employer brand that makes that attitude visible – and makes you want to be part of it.
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A New Sense of We for the Administration
The City of Bietigheim-Bissingen wanted to reposition itself as an employer – visible, approachable, and credible. The goal was to create an employer brand for both staff retention and recruitment that puts togetherness at its core, builds identification internally, and makes people on the outside want to become part of the administration. -
Attitude That Comes From the Team
At the heart of it all is a promise: “This is where city is made together.” It captures the essence of everyday life in Bietigheim-Bissingen – and was developed together with the people who work there. Interviews, real stories, and honest voices shape the brand’s presence. The result is an image that doesn’t just inform, but genuinely moves people. -
A Presence That Makes an Impact
The result is an employer brand with a clear tone of voice, strong design, and a wide range of measures – from a careers page and social ads to vehicle wraps on city vehicles. The roll-out reveals its full potential: greater visibility in the cityscape, strong identification within the team, and communication that truly stands for something.
A New Sense of We for the Administration
The City of Bietigheim-Bissingen wanted to reposition itself as an employer – visible, approachable, and credible. The goal was to create an employer brand for both staff retention and recruitment that puts togetherness at its core, builds identification internally, and makes people on the outside want to become part of the administration.
Attitude That Comes From the Team
At the heart of it all is a promise: “This is where city is made together.” It captures the essence of everyday life in Bietigheim-Bissingen – and was developed together with the people who work there. Interviews, real stories, and honest voices shape the brand’s presence. The result is an image that doesn’t just inform, but genuinely moves people.
A Presence That Makes an Impact
The result is an employer brand with a clear tone of voice, strong design, and a wide range of measures – from a careers page and social ads to vehicle wraps on city vehicles. The roll-out reveals its full potential: greater visibility in the cityscape, strong identification within the team, and communication that truly stands for something.
