City of Filderstadt – Development of an Employer Brand
Exactly in my spirit
- Employer Branding
One city, five districts, 28 buildings: the administrative offices of the City of Filderstadt are scattered across five neighborhoods.
Yet they still form one large team—and they wanted to finally showcase that through an attractive employer brand, strengthening the sense of community among employees.
-
Insight
That most employees enjoy working here is beyond question. The reason is simple: they all find it deeply meaningful to work together for the well-being of the city.But do the people of Filderstadt know this? And what reputation does the city administration have as an employer?
It quickly became clear: the employer brand should not only have an internal impact but also free the city administration from its outdated public image. It should raise awareness of the many career opportunities and, above all, highlight the meaningful nature of the work. -
People Make the Brand
A street survey conducted at the beginning of the employer branding process revealed that most citizens do not have a clear understanding of the diverse tasks carried out by a city administration. This made one thing clear: we needed to tell stories—stories of real people and their exciting everyday working lives.
Insight
That most employees enjoy working here is beyond question. The reason is simple: they all find it deeply meaningful to work together for the well-being of the city.
But do the people of Filderstadt know this? And what reputation does the city administration have as an employer?
It quickly became clear: the employer brand should not only have an internal impact but also free the city administration from its outdated public image. It should raise awareness of the many career opportunities and, above all, highlight the meaningful nature of the work.
People Make the Brand
A street survey conducted at the beginning of the employer branding process revealed that most citizens do not have a clear understanding of the diverse tasks carried out by a city administration. This made one thing clear: we needed to tell stories—stories of real people and their exciting everyday working lives.
-
Happy employees are the best ambassadors
Nine employees and trainees from the fields of technology, education, and administration share on the career website arbeiten-fuer-filderstadt.de what defines their work, what they love most about it, and which moments stay with them. In doing so, they invite others to apply to the city administration and become part of a great team. Because they are convinced: working for Filderstadt—that’s exactly what I stand for. -
Happy employees are the best ambassadors
Nine employees and trainees from the fields of technology, education, and administration share on the career website arbeiten-fuer-filderstadt.de what defines their work, what they love most about it, and which moments stay with them. In doing so, they invite others to apply to the city administration and become part of a great team. Because they are convinced: working for Filderstadt—that’s exactly what I stand for.
