University hospitals Baden-Württemberg – Awareness Campaign
Dr. Nope
- Design
- Film
- Photography
- Website
We launched the Dr. Nope campaign under the auspices of the University Hospital of Tübingen to sensitize the employees of the University Hospital of Baden-Württemberg specifically to issues in the field of information security.
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Four locations, more than 45,000 employees, dozens of professional groups, and one question: How can we jointly raise awareness of information security in the university hospitals of Baden-Württemberg? Our solution: We develop Dr. Nope.
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The iconic doctor in the style of the 1970s explains how to deal with the challenges of information technology in the 21st century and formulates seven simple and memorable rules. The campaign has already succeeded in attracting the attention of around 45,000 employees and bringing about changes in behaviour.
The best proof of the campaign’s success is the award of the 2023 German Prize for Online Communication in the category “Internal & Change Communication”.
Four locations, more than 45,000 employees, dozens of professional groups, and one question: How can we jointly raise awareness of information security in the university hospitals of Baden-Württemberg? Our solution: We develop Dr. Nope.
The iconic doctor in the style of the 1970s explains how to deal with the challenges of information technology in the 21st century and formulates seven simple and memorable rules. The campaign has already succeeded in attracting the attention of around 45,000 employees and bringing about changes in behaviour.
The best proof of the campaign’s success is the award of the 2023 German Prize for Online Communication in the category “Internal & Change Communication”.
