AMR by KUKA – a product campaign for KUKA
FEEL THE FLOW OF AUTOMATION
How do you turn a dry, technical topic into an emotional and captivating campaign?
Kuka is not just another player in the trend area of autonomous mobile robotics: With AMR by KUKA, automation works as a whole and truly brings production into flow. Feel the flow of automation! To get product awareness really flowing, we planned and implemented a complete product campaign – with a 3D animation film at its center, accompanied by website, social media ads, and OoH measures.




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One campaign film, infinite media and variations: Social Media, Web, OoH, Whitepaper, …
The 3D animation film emotionally charges technology instead of just explaining it. It presents AMR by KUKA as confidently, stylishly, and energetically as befits the brand. From concept to renderings to the driving techno beat, everything in this film came from our stable.
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As centerpiece of the campaign, the film was designed for maximum efficiency from the very beginning: It is structured to work as an overall film for the campaign, but can also be easily cut into 15-second clips. These were then rolled out as ads.
The 3D animations of the film also provided the visuals for the AMR website, which was created as part of the campaign, as well as for various OoH media and several e-books.
One campaign film, infinite media and variations: Social Media, Web, OoH, Whitepaper, …
The 3D animation film emotionally charges technology instead of just explaining it. It presents AMR by KUKA as confidently, stylishly, and energetically as befits the brand. From concept to renderings to the driving techno beat, everything in this film came from our stable.

As centerpiece of the campaign, the film was designed for maximum efficiency from the very beginning: It is structured to work as an overall film for the campaign, but can also be easily cut into 15-second clips. These were then rolled out as ads.
The 3D animations of the film also provided the visuals for the AMR website, which was created as part of the campaign, as well as for various OoH media and several e-books.





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Webinar? Talkshow!
We also used the emotional and engaging mechanics of the campaign for lead generation. A particular highlight of this phase was the webinar on AMR. Here, we did not design an ordinary sales webinar, but a multimedia and emotional spectacle to inspire and convince the participants.
The twist: Instead of starting with the product AMR, we provided a general orientation on trends in production. Experts from the Fraunhofer Institute and experienced specialists provided insights into the question: “From intralogistics to matrix production – How will AMR revolutionize modern production?”
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In the webinar, we combined concise impulses with moderated conversation – an informative and entertaining talk show instead of tedious sales monologues. A special highlight was the active use of AMR: They brought drinks for the speakers, for example, allowing viewers to experience the technology live.
The concept paid off: Both the registration and participant numbers far exceeded the originally set expectations.
Webinar? Talkshow!
We also used the emotional and engaging mechanics of the campaign for lead generation. A particular highlight of this phase was the webinar on AMR. Here, we did not design an ordinary sales webinar, but a multimedia and emotional spectacle to inspire and convince the participants.
The twist: Instead of starting with the product AMR, we provided a general orientation on trends in production. Experts from the Fraunhofer Institute and experienced specialists provided insights into the question: “From intralogistics to matrix production – How will AMR revolutionize modern production?”

In the webinar, we combined concise impulses with moderated conversation – an informative and entertaining talk show instead of tedious sales monologues. A special highlight was the active use of AMR: They brought drinks for the speakers, for example, allowing viewers to experience the technology live.
The concept paid off: Both the registration and participant numbers far exceeded the originally set expectations.


