Greiner Bio-One – Product Campaign HTS
Be Sharp
Greiner Bio-One wanted to strategically increase the visibility of its HTS (High Throughput Screening) product group—within an environment that is highly technical and dominated by major players. While the brand is already well known in the European market, the primary goal was to build relevance in the US market. The focus centered on two objectives: to compensate for the loss of reputation experienced in recent years by presenting a credible brand image, and to communicate the strengths of the products clearly and memorably.
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Clarity in Every Respect
We developed a cross-media campaign concept that is built on clarity in every respect: clear in its visual language, clear in its tone, clear in its value proposition. Under the claim “BE SHARP”, we combine precision, determination, and technical excellence with an inviting, approachable communication style.
At the heart of the idea is the transition from a personal, relatable level to an abstract representation of product quality: people introduce the topic—authentic, competent, and accessible. Afterward, abstract graphic elements take center stage—visualized through “dots” that symbolically represent the microplates. In this way, strong visuals emerge that express clarity, focus, and differentiating features.
The campaign is not only about surfaces, signal quality, or reproducibility—but also about what sets Greiner Bio-One apart as a provider: reliable consulting, high adaptability, and true partnership.
The campaign positions Greiner Bio-One as a skilled and dependable supplier of screening and imaging plates—with a clear presence that convinces, differentiates, and connects.
Clarity in Every Respect
We developed a cross-media campaign concept that is built on clarity in every respect: clear in its visual language, clear in its tone, clear in its value proposition. Under the claim “BE SHARP”, we combine precision, determination, and technical excellence with an inviting, approachable communication style.
At the heart of the idea is the transition from a personal, relatable level to an abstract representation of product quality: people introduce the topic—authentic, competent, and accessible. Afterward, abstract graphic elements take center stage—visualized through “dots” that symbolically represent the microplates. In this way, strong visuals emerge that express clarity, focus, and differentiating features.
The campaign is not only about surfaces, signal quality, or reproducibility—but also about what sets Greiner Bio-One apart as a provider: reliable consulting, high adaptability, and true partnership.
The campaign positions Greiner Bio-One as a skilled and dependable supplier of screening and imaging plates—with a clear presence that convinces, differentiates, and connects.
