Branding and Corporate Identity for the Grohmann Group
Shaping the future.
The Grohmann Group is one of the most renowned names in the field of high-end aluminum casting. Since 1930, parts have been cast at the company’s headquarters in Bisingen – parts that drive industries and customers around the world, especially in the automotive sector. Today, the group comprises several sites and offers an impressive range of services: from consulting and development to assembly. A passion for innovation and the highest standards of quality are as integral to the company as its forward-looking mindset.
But this very forward-looking perspective raised an important question: How can a long-established company that has grown over time and now encompasses multiple locations present itself to the outside world as one unified entity?
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Creating unity without losing individuality
Our task was to establish a shared foundation for the Grohmann Group’s brand architecture. Until now, each site had its own logo – an expression of regional identity, yet resulting in a fragmented external appearance. Working closely with the management team, we developed a new group-wide logo based on the company’s purpose and brand values, one that does justice to all locations. The individual company names remain, while the new brand mark unites them.
At the same time, we revised the corporate identity – from the color palette and typography to the visual language. The result is a clear, modern, and powerful brand appearance that makes the collective strength of the Grohmann Group visible.
Creating unity without losing individuality
Our task was to establish a shared foundation for the Grohmann Group’s brand architecture. Until now, each site had its own logo – an expression of regional identity, yet resulting in a fragmented external appearance. Working closely with the management team, we developed a new group-wide logo based on the company’s purpose and brand values, one that does justice to all locations. The individual company names remain, while the new brand mark unites them.
At the same time, we revised the corporate identity – from the color palette and typography to the visual language. The result is a clear, modern, and powerful brand appearance that makes the collective strength of the Grohmann Group visible.
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One website. Many strengths.
In the second step, we consolidated all individual websites of the various locations into a single unified web presence. The focus was not on the company itself, but on its customers: a clear navigation structure, easy-to-understand content, and maximum user-friendliness. The relaunch was complemented by a new set of corporate materials – from business cards and letterheads to the image brochure.
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One website. Many strengths.
In the second step, we consolidated all individual websites of the various locations into a single unified web presence. The focus was not on the company itself, but on its customers: a clear navigation structure, easy-to-understand content, and maximum user-friendliness. The relaunch was complemented by a new set of corporate materials – from business cards and letterheads to the image brochure.
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On site. For the right perspective.
To visually reinforce the new brand world, we visited Grohmann on site – with camera and concept in hand. In the production halls, at the machines, in conversation with the people. This resulted in authentic imagery that now runs through all channels – from the website to the trade fair brochure. After all, those who deliver the highest quality on every level should look the part.
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On site. For the right perspective.
To visually reinforce the new brand world, we visited Grohmann on site – with camera and concept in hand. In the production halls, at the machines, in conversation with the people. This resulted in authentic imagery that now runs through all channels – from the website to the trade fair brochure. After all, those who deliver the highest quality on every level should look the part.
