District Office Calw – Development of an employer brand
Do more with your ideas
- Employer Branding
Working at a district office offers many advantages. But that alone isn’t enough for a strong appearance as an employer. After all, what sets the Calw District Office apart from other authorities and administrations in the region? Why should people choose to work here?
To find out what makes it truly special, we initiated the employer-branding process together — and uncovered an exciting core identity.
-
Do more with your ideas
Most employees at the Calw District Office devote a great deal of energy to serving the people in their region. And they feel that they can develop creative solutions and drive change. During a large employee workshop and a survey, one insight gradually became clear: in this administration, you can truly do more with your own ideas and enjoy a great deal of creative freedom. -
-
Do more with your ideas
Most employees at the Calw District Office devote a great deal of energy to serving the people in their region. And they feel that they can develop creative solutions and drive change. During a large employee workshop and a survey, one insight gradually became clear: in this administration, you can truly do more with your own ideas and enjoy a great deal of creative freedom.
-
Flexible forms for creative shapers
Visually, the employer brand was designed to express both the flexibility and creativity of the work, as well as the employees’ connection to the district. For this reason, all visuals show the employees outdoors rather than at their desks. We combined these images with a dynamic cube-based design that also strongly shapes key assets such as the trade fair booth. -
Great employees, great initiatives
Employee giveaways, a new design for the careers page and job postings, posters, and a modular trade fair booth—all of these bring the employer brand of the Calw District Office to life. What they showcase is something that has always been there: creative, motivated employees who are committed to a truly beautiful district. All in the spirit of the motto:
Do more with your ideas – work for the District of Calw.
Flexible forms for creative shapers
Visually, the employer brand was designed to express both the flexibility and creativity of the work, as well as the employees’ connection to the district. For this reason, all visuals show the employees outdoors rather than at their desks. We combined these images with a dynamic cube-based design that also strongly shapes key assets such as the trade fair booth.
Great employees, great initiatives
Employee giveaways, a new design for the careers page and job postings, posters, and a modular trade fair booth—all of these bring the employer brand of the Calw District Office to life. What they showcase is something that has always been there: creative, motivated employees who are committed to a truly beautiful district. All in the spirit of the motto:
Do more with your ideas – work for the District of Calw.
