Brandnertal Tourism – Flagship Campaign Brandnertal
Off to beautiful Brandnertal
Honestly? With all due respect? Better head to beautiful Brandnertal.
Bold, cheeky, and refreshingly different: with the flagship campaign “Lieber schön ins Brandnertal”, Brandnertal positions itself as a charmingly edgy alternative to the polished Alpine mainstream. The campaign shows that no tourist staging is needed here – because real experiences, genuine encounters, and unfiltered natural beauty speak for themselves. With its confident, ironic tone, it captures attention, strengthens the Brandnertal brand in the long term, and brings a smile to the faces of both visitors and locals.
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Insight
Brandnertal is different – and that is precisely its strength. Instead of competing with major tourism destinations, the campaign confidently highlights what makes the valley unique: honest experiences, genuine encounters, and a refreshingly laid-back approach to nature and enjoyment. With a loving wink, it also pokes fun at those holiday spots that, in high season, have become more selfie locations than places of relaxation – making one thing clear: anyone truly seeking to unwind is better off heading to beautiful Brandnertal. -
People make the brand
Brandnertal thrives on its community – on the people who shape, care for, and love the valley. That’s why the campaign places not just a promotional message at its core, but an attitude: we tell stories of real moments, genuine hosts, and the unique energy of this place. This creates a brand that doesn’t feel manufactured, but radiates from within – carried by those who bring it to life every single day.
Insight
Brandnertal is different – and that is precisely its strength. Instead of competing with major tourism destinations, the campaign confidently highlights what makes the valley unique: honest experiences, genuine encounters, and a refreshingly laid-back approach to nature and enjoyment. With a loving wink, it also pokes fun at those holiday spots that, in high season, have become more selfie locations than places of relaxation – making one thing clear: anyone truly seeking to unwind is better off heading to beautiful Brandnertal.
People make the brand
Brandnertal thrives on its community – on the people who shape, care for, and love the valley. That’s why the campaign places not just a promotional message at its core, but an attitude: we tell stories of real moments, genuine hosts, and the unique energy of this place. This creates a brand that doesn’t feel manufactured, but radiates from within – carried by those who bring it to life every single day.
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Better take something real with you.
In Brandnertal, it’s perfectly fine to pack a piece of your holiday to take home – ideally with a bit of attitude. Whether sunscreen, carabiners, or postcards: the merchandise products make the campaign idea tangible and bring Brandnertal’s signature charm into everyday life. Each item tells a story of what’s real, rugged, and beautiful – and shows that good design can also have a sense of humor. This way, the brand doesn’t just stay in your mind, but quite literally in your hands.
Better take something real with you.
In Brandnertal, it’s perfectly fine to pack a piece of your holiday to take home – ideally with a bit of attitude. Whether sunscreen, carabiners, or postcards: the merchandise products make the campaign idea tangible and bring Brandnertal’s signature charm into everyday life. Each item tells a story of what’s real, rugged, and beautiful – and shows that good design can also have a sense of humor. This way, the brand doesn’t just stay in your mind, but quite literally in your hands.
