Store design for Osiander
BOOKS TO FEAST ON
Osiander is one of the most successful booksellers in Germany. Now they want to open a flagship store in the venerable Haufler-Haus on the market square in Stuttgart. We provided conceptual support for the store’s design and developed the facade and interior elements to position Osiander as a new personal favourite bookstore. And because the new Osiander is situated directly on the market square, we started the opening campaign “Bücher satt” (Books to feast on): Small paper artworks of books combined with delicacies from the market come together to form an appealing image.