The Thermos influencer campaign
HOT. BLACK. WELL WRAPPED.
Thermos, the eponymous brand for thermos bottles, is returning to the German market. We want bloggers and journalists to report on this. And of course, these influencers need hot coffee as fuel for good copy and articles. Nothing is easier than combining the original benefit in an attention-grabbing mailing. We send a nice express message in a bottle to over 200 influencers: A parcel with a thermos full of hot coffee gets journalists and bloggers through the next day. A thoroughly successful campaign, which is reflected not only in affectionate thank you emails but also in reports and online articles.
