Zyliss – Brand-Relaunch
BUILDING A CLEVERLY SWISS BRAND
Do you know Karl Zysset? You probably know his inventions. From the garlic press to the onion chopper to the salad spinner: The kitchen as we know it today would be unthinkable without Karl. From Switzerland, he has changed cooking worldwide. His drive was to bring joy to the kitchen through technical innovation and outstanding design. We have been living Karl’s ideals for over 70 years.
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Since October 2022, we have been able to live these ideals. Whether it’s a new corporate design, CGI, package design, or trade fair stand: Together with Studio Storti we are writing the 70-year history of Zyliss into the future. The new corporate design aims to create a completely new brand positioning with a timeless, Swiss look. Particularly important to us is the return to Zyliss’ Swiss roots: Modern, yes – but without neglecting the origins and long history of this traditional Swiss company.
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Zyliss’ entire collection is characterised by elegance and functionality and each individual product impresses with its intelligence, ergonomics and holistic approach to sustainability. Zyliss focuses on quality and durability, demonstrating responsibility not only towards future generations, but also towards its own origins. In February 2023, the revised brand was presented for the first time at Ambiente, the world’s largest consumer goods trade fair. Hand in hand with product design and the entire team at Zyliss, we continue to work on developing Zyliss as an attractive, top-selling brand with clever, functional, timeless and high-quality products – for more enjoyment and pleasure in the kitchen. Worldwide.
Since October 2022, we have been able to live these ideals. Whether it’s a new corporate design, CGI, package design, or trade fair stand: Together with Studio Storti we are writing the 70-year history of Zyliss into the future. The new corporate design aims to create a completely new brand positioning with a timeless, Swiss look. Particularly important to us is the return to Zyliss’ Swiss roots: Modern, yes – but without neglecting the origins and long history of this traditional Swiss company.
Zyliss’ entire collection is characterised by elegance and functionality and each individual product impresses with its intelligence, ergonomics and holistic approach to sustainability. Zyliss focuses on quality and durability, demonstrating responsibility not only towards future generations, but also towards its own origins. In February 2023, the revised brand was presented for the first time at Ambiente, the world’s largest consumer goods trade fair. Hand in hand with product design and the entire team at Zyliss, we continue to work on developing Zyliss as an attractive, top-selling brand with clever, functional, timeless and high-quality products – for more enjoyment and pleasure in the kitchen. Worldwide.