DIE KAVALLERIE
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DIE KAVALLERIE IS HERE

We are the agency for brands that change markets. Meaning: We analyse and develop products, brands and communication for our clients from start to finish. Because real game changers always see the big picture. Our services and expertise start at the very beginning with product development, go on to brand and campaign development and finish with monitoring. Of course, we’re also happy to come aboard somewhere in between, but we find it important to understand and see the whole process.

INNOVATION &
Product development
Strategy &
Brand development
Design &
Gestaltung
Campaign &
Communication
Digital &
Interactive
Motion &
3D

INNOVATION & Product Development

WE BOOST

Experience with a diverse range of products from over 176 clients from various industries since 2001 – those are some serious numbers. This experience, combined with resourceful creative methods is what our clients benefit from. With this, we can support our clients with product development. Starting with the moderation and structural support of innovation processes, for example through Design Thinking, all the way to the development of new products and topics. Whether we’re there as an auxiliary drive, experimental laboratory or integrator of new processes in your company – we are hungry for the NEW!

Stadtwerke Nürtingen
Bee Power

https://diekavallerie.de/wp-content/uploads/2019/06/AP_Bienenstrom-SWN_Beitragsbild.jpg 1081 1920 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-04 09:32:382019-09-05 14:08:15Stadtwerke Nürtingen
Bee Power
  • Method workshops for implementation in the company
  • Development of new business models
  • Moderation of innovation processes
  • Product development as an external lab

Strategy & Brand Development

IT’S ALL ABOUT
LOGOS. ETHOS.
PATHOS. BABY!

There is a practice-oriented science that has existed for over 2,000 years and has been dealing with what can convince audiences: Rhetoric.

Based on this, we have developed our own brand model. Originating from Aristotle, the idea is that there are only three modes of persuasion: Logos, i.e. the rational arguments, Pathos, the emotional appeal and Ethos, the credibility inherent in the brand. Logos and Pathos continuously shape the ethos – they pay into the brand. We analyse this triad and use it for successful brand development and leadership. It sounds logical and fresh and yet it is a proven standard. Woah, and there they are again, those three.

Der Holzapfel
brand development and website launch

https://diekavallerie.de/wp-content/uploads/2019/06/AP_Holzapfel_website_-09.jpg 1080 1920 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-04 10:03:232019-09-04 15:13:55Der Holzapfel
brand development and website launch
Packaging Design für die Albgemacht Rindermaultaschen

Albgemacht E.V.
Brand Launch, Packaging Design

https://diekavallerie.de/wp-content/uploads/2019/01/AP_albgemacht_bildnr-027_2019-01.jpg 1080 1920 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-03 13:37:212020-08-20 16:36:37Albgemacht E.V.
Brand Launch, Packaging Design
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  • Brand audits
  • Change management
  • Brand consulting and development
  • Target group analysis
  • Analysis of corporate culture
  • Brand positioning
  • Development of name / claim
  • Management of brand development processes
  • Employer branding
  • Training of brand ambassadors
  • Impulse videos
  • Customer surveys

Design

Good design speaks for itself

Design is thinking and doing and discarding and an attitude. It’s all correct – but an internal view. Above all, good design is function. It convinces the user or viewer intuitively and quickly in a functional or emotional way. Whether it’s a user-friendly app interface or an attention-grabbing motif in a print advertisement. Thus, good design is always the best possible creative expression of the chosen strategy. Firstly, everyone needs to understand what is to be designed and what people actually want and why. Then you can saddle up with a bold design, trashy style or minimalistic interface. We do it all.

AOK Baden-Württemberg
Anniversary package: central idea, logo, magazine

https://diekavallerie.de/wp-content/uploads/2019/06/AP_AOK_Jubilaeumsbroschuere_191-e1561642478247.jpg 478 850 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-04 11:19:002019-11-28 08:37:22AOK Baden-Württemberg
Anniversary package: central idea, logo, magazine

Moll
Trade Fair Booth IMM 2019

https://diekavallerie.de/wp-content/uploads/2019/06/moll-messestand-imm-2019-e1561450211359.jpg 478 850 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-04 08:38:092019-09-04 15:13:36Moll
Trade Fair Booth IMM 2019

Osiander
Campaign and Store Design

https://diekavallerie.de/wp-content/uploads/2017/08/AP_Osiander_Teaser_1500x844px_AwardiF.jpg 844 1500 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-01 10:00:282020-08-20 16:54:00Osiander
Campaign and Store Design
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  • Corporate design
  • Campaign / Advertising / Key visuals
  • Trade fair design / Exhibition design / Spatial design
  • Editorial design
  • Guidance systems / Signage
  • Packaging
  • Infographics
  • Screen design / Web design
  • Motion design
  • Photography
  • Illustration

Campaign & Communication

STORYTELLING
IS DEAD.
It’s all about
Storymaking.

Attack is good – but it means: Not shouting, but effectively convincing people. We rely on the power of persuasion – online, offline, no line.

The simplest way to persuade is to invite our counterparts or our community to tell a story themselves. This can move markets or even open up new ones. For this, we need a strong central idea that activates people – whether it’s in a Germany-wide multichannel campaign or a small product brochure – and always remains cohesive with the existing brand. To find this central idea, we have defined a consistent, unique, and transparent creative process for ourselves and our clients: Topische Kreativität® (Topical Creativity). We find and develop creative solutions in seven steps. If desired, we then continue working on these solutions in collaboration with our clients. You are very welcome to take advantage of this process with us.

Bosch
product campaign and film

https://diekavallerie.de/wp-content/uploads/2019/07/Beitragsbild-Robert-Bosch-Vivatar-drive-2019-Key-Visual-Produktkampagne-1.jpg 478 850 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-04 13:36:512020-08-20 16:32:57Bosch
product campaign and film

Heinrich Schmid
Event Management Zukunftstag 2017

https://diekavallerie.de/wp-content/uploads/2018/03/AP_HS_Boxenstopp_01.jpg 1080 1920 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-02 10:54:362020-08-20 16:46:52Heinrich Schmid
Event Management Zukunftstag 2017

Staatsministerium BW
Campaign Most Beautiful Places

https://diekavallerie.de/wp-content/uploads/2017/08/TEASER_AP_StaMi-Klohaeuschen_Teaser_1500x844px.jpg 844 1500 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-01 11:00:372020-08-20 16:50:37Staatsministerium BW
Campaign Most Beautiful Places
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  • Multichannel image campaigns
  • Multichannel product campaigns
  • POS
  • Live events
  • Dialogue marketing
  • Social media campaigns
  • Media planning and booking
  • Literature
  • Product launches
  • Live action film and documentary formats
  • Explanatory videos and animation films

Digital & Interactive

If it’s not
ONLINE,
it doesn’t exist

The world is interconnected and digital. New virtual experience spaces have been opened. Our mission is to use this potential in marketing and communication in a meaningful way and to implement it excellently. In our Yee-Academy we look towards the future and scan digital trends. Is Facebook dead or back again? Will Shazam get things going – and if so, how can we use it? In our online unit, we make digital formats useful, from database tools to digital services to the elementary use of social media in communication. There are many possibilities – together with our clients, we turn them into opportunities.

Zeltwanger
Trade Fair Digitization 2019

https://diekavallerie.de/wp-content/uploads/2019/07/ZW_Messe-2019_bildnr-91A2854_2019-05_Beitragsbild-neu.jpg 478 850 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-04 15:06:312020-08-20 16:30:54Zeltwanger
Trade Fair Digitization 2019

Mercedes-Benz Consulting
Website-Relaunch

https://diekavallerie.de/wp-content/uploads/2018/10/shutterstock_508498699_b.jpg 1080 1920 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-03 11:11:582020-08-20 16:39:18Mercedes-Benz Consulting
Website-Relaunch

Albgemacht e.V.
Image Film and Website

https://diekavallerie.de/wp-content/uploads/2019/09/Johanna_v-Mackensen.jpg 1125 2000 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-03 10:21:192020-08-20 16:40:26Albgemacht e.V.
Image Film and Website
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  • Single page websites, landing pages, microsites
  • Websites
  • Apps
  • Interactive applications (e.g. for trade fairs and POS)
  • UX/UI design (incl. apps)
  • Programming with CMS (e.g. WordPress, Joomla, Typo3) or customized solutions
  • Configurators
  • Customized plugins (WordPress and Joomla)
  • SEO/SEM
  • Online editing
  • Newsletter or email marketing
  • Messenger/WhatsApp marketing
  • Chatbots
  • Social media campaigns
  • E-commerce

Motion & 3D

If you want to move something, you have to be in motion

Moving pictures that move people are the currency in a world that isn’t slowing down. This is why we started our own in-house team for photography, film, and 3D in 2015. Together, we document and stage a variety of subjects and stories.

Our 3D unit produce high-quality animations, technical product films and augmented reality solutions. And of course, our clients can also take virtual tours of trade fair stands or installations with our Oculus Rift before they are actually built. We also set up a photo studio in our office so we can create strong portrait and product motifs. And we are happy to be on-site with our film team to capture branded content, image films or online spots.

Zeltwanger
Trade Fair Digitization 2019

https://diekavallerie.de/wp-content/uploads/2019/07/ZW_Messe-2019_bildnr-91A2854_2019-05_Beitragsbild-neu.jpg 478 850 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-04 15:06:312020-08-20 16:30:54Zeltwanger
Trade Fair Digitization 2019

Bosch
product campaign and film

https://diekavallerie.de/wp-content/uploads/2019/07/Beitragsbild-Robert-Bosch-Vivatar-drive-2019-Key-Visual-Produktkampagne-1.jpg 478 850 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-04 13:36:512020-08-20 16:32:57Bosch
product campaign and film

Standortagentur Tübingen – Reutlingen – Zollernalb
Advertisement

https://diekavallerie.de/wp-content/uploads/2019/01/Teaserbild_Neckar-Alb.jpg 1080 1920 Stephanie Friz https://diekavallerie.de/wp-content/uploads/2017/02/logo-rot-ws.png Stephanie Friz2019-09-03 12:59:042020-08-20 16:37:46Standortagentur Tübingen – Reutlingen – Zollernalb
Advertisement
PreviousNext
  • 3D animations
  • Technical documentation
  • Technical staging
  • Branded content
  • Image films
  • Product films
  • Visualizations
  • Viral advertisements
  • Online videos
  • Explanatory videos
  • People photography
  • Product photography
  • Portrait photography

DIE KAVALLERIE YEEHAW Logo

DIE KAVALLERIE GmbH
Agency for Marketing and Communication

  • Rosentalstraße 8/1
  • 72070 Tübingen
  • Telephone +49 (0) 70 71 4 07 29 0
  • Fax +49 (0) 70 71 4 07 29 90
  • info@diekavallerie.de

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