There is a practice-oriented science that has existed for over 2,000 years and has been dealing with what can convince audiences: Rhetoric.

Based on this, we have developed our own brand model. Originating from Aristotle, the idea is that there are only three modes of persuasion: Logos, i.e. the rational arguments, Pathos, the emotional appeal and Ethos, the credibility inherent in the brand. Logos and Pathos continuously shape the ethos – they pay into the brand. We analyse this triad and use it for successful brand development and leadership. It sounds logical and fresh and yet it is a proven standard. Woah, and there they are again, those three.

Design

Good design speaks for itself

Design is thinking and doing and discarding and an attitude. It’s all correct – but an internal view. Above all, good design is function. It convinces the user or viewer intuitively and quickly in a functional or emotional way. Whether it’s a user-friendly app interface or an attention-grabbing motif in a print advertisement. Thus, good design is always the best possible creative expression of the chosen strategy. Firstly, everyone needs to understand what is to be designed and what people actually want and why. Then you can saddle up with a bold design, trashy style or minimalistic interface. We do it all.

Campaign & Communication

STORYTELLING
IS DEAD.
It’s all about
Storymaking.

Attack is good – but it means: Not shouting, but effectively convincing people. We rely on the power of persuasion – online, offline, no line.

The simplest way to persuade is to invite our counterparts or our community to tell a story themselves. This can move markets or even open up new ones. For this, we need a strong central idea that activates people – whether it’s in a Germany-wide multichannel campaign or a small product brochure – and always remains cohesive with the existing brand. To find this central idea, we have defined a consistent, unique, and transparent creative process for ourselves and our clients: Topische Kreativität® (Topical Creativity). We find and develop creative solutions in seven steps. If desired, we then continue working on these solutions in collaboration with our clients. You are very welcome to take advantage of this process with us.