We are the agency for brands that change markets. Meaning: We analyse and develop products, brands and communication for our clients from start to finish. Because real game changers always see the big picture. Our services and expertise start at the very beginning with product development, go on to brand and campaign development and finish with monitoring. Of course, we’re also happy to come aboard somewhere in between, but we find it important to understand and see the whole process.
INNOVATION & Product development
Strategy & Brand development
Campaign & Communication
Digital & Interactive
Motion & 3D
INNOVATION & Product Development
18 years of experience with a diverse range of products from over 176 clients from various industries – those are some serious numbers. This experience, combined with resourceful creative methods is what our clients benefit from. With this, we can support our clients with product development. Starting with the moderation and structural support of innovation processes, for example through Design Thinking, all the way to the development of new products and topics. Whether we’re there as an auxiliary drive, experimental laboratory or integrator of new processes in your company – we are hungry for the NEW!
Our services in Innovation & Product Development
Moderation of innovation processes
Product development as an external lab
Method workshops for implementation in the company
Development of new business models
IT’S ALL ABOUT
Strategy & Brand Development
There is a practice-oriented science that has existed for over 2,000 years and has been dealing with what can convince audiences: Rhetoric.
Based on this, we have developed our own brand model. Originating from Aristotle, the idea is that there are only three modes of persuasion: Logos, i.e. the rational arguments, Pathos, the emotional appeal and Ethos, the credibility inherent in the brand. Logos and Pathos continuously shape the ethos – they pay into the brand. We analyse this triad and use it for successful brand development and leadership. It sounds logical and fresh and yet it is a proven standard. Woah, and there they are again, those three.
Our services in Strategy & Brand Development
Brand consulting and development
Target group analysis
Analysis of corporate culture
Development of name / claim
Management of brand development processes
Training of brand ambassadors
Good design speaks for itself
Design is thinking and doing and discarding and an attitude. It’s all correct – but an internal view. Above all, good design is function. It convinces the user or viewer intuitively and quickly in a functional or emotional way. Whether it’s a user-friendly app interface or an attention-grabbing motif in a print advertisement. Thus, good design is always the best possible creative expression of the chosen strategy. Firstly, everyone needs to understand what is to be designed and what people actually want and why. Then you can saddle up with a bold design, trashy style or minimalistic interface. We do it all.
Attack is good – but it means: Not shouting, but effectively convincing people. We rely on the power of persuasion – online, offline, no line.
The simplest way to persuade is to invite our counterparts or our community to tell a story themselves. This can move markets or even open up new ones. For this, we need a strong central idea that activates people – whether it’s in a Germany-wide multichannel campaign or a small product brochure – and always remains cohesive with the existing brand. To find this central idea, we have defined a consistent, unique, and transparent creative process for ourselves and our clients: Topische Kreativität® (Topical Creativity). We find and develop creative solutions in seven steps. If desired, we then continue working on these solutions in collaboration with our clients. You are very welcome to take advantage of this process with us.
Our services in Campaign & Communication
Multichannel image campaigns
Multichannel product campaigns
Social media campaigns
Media planning and booking
Live action film and documentary formats
Explanatory videos and animation films
If it’s not
it doesn’t exist
Digital & Interactive
The world is interconnected and digital. New virtual experience spaces have been opened. Our mission is to use this potential in marketing and communication in a meaningful way and to implement it excellently. In our Yee-Academy we look towards the future and scan digital trends. Is Facebook dead or back again? Will Shazam get things going – and if so, how can we use it? In our online unit, we make digital formats useful, from database tools to digital services to the elementary use of social media in communication. There are many possibilities – together with our clients, we turn them into opportunities.
Our services in Digital & Interactive
Single page websites, landing pages, microsites, websites, interactive applications (e.g. for trade fairs and POS)
UX/UI design (incl. apps)
Programming with CMS (e.g. WordPress, Joomla, Typo3) or customized solutions
Customized plugins (WordPress and Joomla)
Social media campaigns
Newsletter or email marketing
If you want to move something, you have to be in motion
Motion & 3D
Moving pictures that move people are the currency in a world that isn’t slowing down. This is why we started our own in-house team for photography, film, and 3D in 2015. Together, we document and stage a variety of subjects and stories.
Our 3D unit produce high-quality animations, technical product films and augmented reality solutions. And of course, our clients can also take virtual tours of trade fair stands or installations with our Oculus Rift before they are actually built. We also set up a photo studio in our office so we can create strong portrait and product motifs. And we are happy to be on-site with our film team to capture branded content, image films or online spots.
Our services in Motion & 3D
DIE KAVALLERIE GmbH Agency for Marketing and Communication
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