“They stand in front of our posters and say: That’s exactly how it was.”
Logo development and awareness campaign against sexualized violence in Tübingen
People who have experienced sexual violence often carry these experiences with them for many years. For many, accepting offers of help is a hurdle that they cannot overcome.
Two associations in Tübingen want to overcome this hurdle: We made it possible for Frauen helfen Frauen and Pfunzkerle e.V. to make their services more accessible across all genders by creating a common name and logo: AGIT.
With the first joint campaign, we used a surprise effect to create momentum: What at first looks like a high-gloss fashion poster actually tells another story at second glance – stories from the daily practice of the counselling centres.
Our motifs show: Experiences of sexualized violence can’t be simply discarded like a piece of cloth. However, they can be dealt with – if we break the silence together.
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