“How do beef maultaschen preserve and promote the diversity of species?”
Quality product, quality brand
Packaging design and brand launch for Albgemacht
Farmers and producers are joining forces to do good for animal and plant life. That was the basis for the development of a community trade mark in the biosphere region of the Swabian Alb. As their agency, we moderated the process, developed the regional brand, and together we created “Albgemacht”. Albgemacht preserves and promotes the diversity of species in the Swabian Alb biosphere region. This is unique, which is why the design of the brand is just as unique. We visually positioned Albgemacht as a strong family brand across all product categories using striking, aubergine-colored shades. The packaging makes it clear: Milk, wine, and maultaschen (Swabian dumplings) are quality products. Because they’re regional products that are doing good for the region. And all in a traditional way: In other words, Albgemacht.
Quality shows
This is how we tackled the development of the regional brand Albgemacht:
Concept and strategy:
- Brand workshop with all parties
- Development of brand guide with all brand attributes, personas, and distribution channels
Strategic design:
- Development of brand design
- Naming
- Testing of brand design concept through quantitative surveys at potential POS
- Evaluation and optimization of brand design
Operatives:
- Brand consultancy and registration
- Development and implementation into a brand design manual
Marketing:
- Marketing workshop with all parties and partners
- Creation of a marketing plan for product launch
- Creation of a distribution concept and co-marketing concept, e.g. with REWE
More information at albgemacht.de
Your brand design doesn’t pop just yet? We’re happy to help.
Your contact: Verena Presch presch@diekavallerie.de
