“Paths are created by walking them.”
WEGEMACHER: We lead the way.
25 years of AOK Baden-Württemberg | First step: Development of central idea, logo and claim
How often does the Minister-President drop by? If he does, it’s usually because it’s a very special occasion. In this case: AOK Baden-Württemberg turned 25. This is where we came into play and developed the central idea for the big anniversary: 25 years of leading the way for healthy living – 25 years of the AOK as WEGEMACHER.
In keeping with this central idea, our anniversary logo shows that: AOK knows the topography of the healthcare sector and designs new paths – always for the people. Because paths are only good if everyone can walk them.
Each issue is a segment of the path
Next step: A very special anniversary magazine
From the concept to the design and editing, all the way to production and finishing – the central idea flows through the entire magazine: For the anniversary we depict WEGEMACHER in and around the AOK on 48 pages of high-quality recycled paper. The highlight: Each issue is unique.
Together with students from HdM Stuttgart, we manually finished the magazines after they were printed. To do this, we laid out the printed magazine next to each other, forming a larger canvas/landscape. With the stroke of a brush, a path was painted across the covers and each issue was numbered consecutively by hand. This is how we connected it back to the AOK philosophy: Each of the 20,000 issues is unique and important – and you need all the covers to go the right way.
The magazine was then presented for the first time at the WEGEMACHER celebration in the Liederhalle in Stuttgart. And at the event, the Minister-President naturally also received one of our unique issues. He did drop by, after all.
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