Climate protection campaign for Baden-Baden
Baden-Baden is a beautiful spa city with many thermal baths and a well-known casino. On top of that, Baden-Baden also has an ambitious climate protection target: By 2020, they want to reduce their CO2 emissions by 37%. With the campaign “Baden-Baden bets on 37”, we developed and implemented a campaign that created broad public acceptance and awareness of this goal. Many prominent people from Baden-Baden supported the campaign in the form of testimonials. This made the messages on the subject of climate protection very local and authentic – and generated a large media response already at the very start of the campaign.