Vivatar drive: A product campaign for Bosch
Bosch has developed Vivatar drive to ensure that safety is not only for drivers of new cars. The automatic emergency call system can be quickly and easily retrofitted into any car. And to ensure that the SOS Call hits the road, DIE KAVALLERIE planned a complete product campaign – from film and PR to flyers, counter displays, roll-ups, websites, ads, and influencer campaigns. The central question: What is the biggest benefit of Vivatar drive? Simple: first aid is always on board. We took this literally and put emergency services directly in the back seat.
An exciting key visual and a targeted approach – this was important for our product campaign. With Vivatar drive, we also took a close look at the needs, media behaviour and purchasing arguments of the target groups. From discovering to informing, all the way to the purchase decision: The Vivatar drive campaign accompanies drivers who want to play it safe.