A mobile campaign and roadshow for the Diakonie Baden-Württemberg
What does a remedial therapist (Social Care Worker) actually do? How can voluntary service help me? What future opportunities can come out of social work? Where can I apply? We created the campaign “ran ans Leben” (get in touch with life) in order to answer questions like these and to show young people what opportunities are available at Diakonie. The heart of the campaign was the roadshow that stopped at over 40 schools in Baden-Württemberg. It was a chance to get to know the brand up-close and find out about the exciting offers available, all in a playful way with information and fun promotions. A strong side-effect of this campaign: The roadshow didn’t only make an impression on school students but also received a broad media response. Press, television, and radio teams reported on the visits to the schools.