Campaign for the furniture connector Cofix by Hettich

One small click for man, one giant revolution for the furniture market. With the clever connection system, CoFix, there’s finally a way to assemble bulky upholstered furniture – a huge benefit in terms of transport, production, and logistics. Our campaign depicts the small and big catastrophes of a world without CoFix and, in an authentic and memorable way, calls for people to: Think Click!