“We can do anything – even Mercedes.”
Brand development and relaunch for Mercedes-Benz Consulting
A new look, different tone, and more feeling – the development of Mercedes-Benz Consulting to an identity-oriented brand with a high level of likeability was completely in our hands. For the relaunch of the website, we developed new imagery including an icon set as well as a new language style, all of which were well received: The website depicts MC with a lively new design and real stories. And all of this also on the go. The user can finally experience what we already know about our customers: They’re a really nice bunch, this MC. We like. And we’re looking forward to the upcoming projects with them.