“Let’s find the right communication recipe.”
eat good food
Mach’s mahl – the campaign for good food in Baden-Württemberg
The Ministry for Rural Areas and Consumer Protection wants to provide a good framework for a balanced diet for everyone. This is why we created “Mach’s Mahl” (in German, a play on words because the first word means “to do something” and “Mahl” translates to “meal” but the entire phrase itself also sounds like a prompt to “just do it”). This campaign got people talking about the issue by creating hands-on activities, exhibitions, films, and events. We don’t just talk about the right nutrition but make the joy of eating a tangible experience. Because anyone can eat good food.