“We plant trees – no, even better: a whole forest.”
Let it grow
Trade Fair Booth at the IMM 2018 for moll Funktionsmöbel
Furniture that grows with you and is made from high-quality natural materials and with a lot of love for craftsmanship: moll makes furniture for life. How can one communicate this philosophy in a trade fair concept? Simple: You concentrate on what connects furniture, people and nature: Growth. And what symbolizes this better than a tree? Old olive trees and young lemon trees attract visitors from afar. Multi-level presentation platforms form seating areas and invite guests to take a break. We rely on raw, natural materials right down to the last detail: the floor is made of felt and cork, the platforms of freshly sawn wood and the moll logo is made of real moss.
Plant life
A moll forest with Treedom
A logo made of moss, a stand with trees – so, nothing digital at all? Not quite. Every customer who received an invitation also received a voucher to sponsor a tree. For this, moll partnered with Treedom, an online platform where people can plant real trees. Through Project Treedom, moll sponsored an entire forest – a constantly growing network of trees and people. Because: moll grows with you.
Are you looking for a trade fair design that really stands out?
Your contact: Bjørn Franke franke@diekavallerie.de
