Store design for Osiander
Osiander is one of the most successful booksellers in Germany. Now they want to open a flagship store in the venerable Haufler-Haus on the market square in Stuttgart. We provided conceptual support for the design of the store, developed facades, and interior elements to position Osiander as Stuttgart’s new personal favourite bookstore. And because the new Osiander is situated directly on the market square, we started the opening campaign “Bücher satt” (literally, too full on books to have any more): Small paper artworks of books combined with delicacies from the market come together to form an appealing mélange.