With the GWA & special guest Boris Palmer

How can agencies and small and medium-sized enterprises (SMEs) work together to pave the way for transformation? What expectations do SMEs have of agencies?
These and many other questions were discussed at our Ride#10 in conjunction with the GWA event Quo vadis Mittelstand & Nachhaltigkeit?

  • Where: DIE KAVALLERIE, Rosentalstraße 8/1, 72070 Tübingen.
  • When: 24.10.2023
  • Start:5 pm

Special guest was Boris Palmer (Lord Mayor of Tübingen) and representatives of the SME sector, including Manfred Meindl (VAUDE) and Heinrich Sülzle (Sülzle Group).

You can also find the entire programme here on the GWA website

The background to the event is that the GWA agencies in Baden-Württemberg have many clients and stakeholders in their network who approach the topic of sustainability in a wide variety of ways. This evening will focus on the expectations that companies have of agencies regarding the achieving of sustainability goals. The current GWA GREEN MONITOR study will serve as a basis.

We reserved a few places for interested clients & partners of DIE KAVALLERIE.
Registration was

via Email events@diekavallerie.de
or via link:Register now


Special guest was Boris Palmer, Lord Mayor of Tübingen, who values sustainability as a local politician and is in dialogue with medium-sized companies.

The programme:

5:00 – 5:30 pm

5:30 – 5:35 pm
Welcome & introduction by Martin Süssmuth (GWA Regio Board Stuttgart) & Mark Pelzer (Managing Director DIE KAVALLERIE)

5:35 – 5:55 pm
Presentation of the GWA AG and customer survey
“Sustainability in the selection of agencies”

Ina von Holly (GWA Board Member for Sustainability & Managing Director WE DO communication)

5:55 – 6:20 pm
Sustainability as a success factor and location marketing argument
Boris Palmer, Lord Mayor of Tübingen

6:20 – 6:40 pm
SMEs go green: Sülzle Group
Heinrich Sülzle, Sülzle Group and GreenInnovation Park

6:40 – 7:00 pm
Sustainability strategy ensures future viability
Christian Ziegler, Head of Sustainability, Environment and Energy, fischer group

7:00 – 7:20 pm
Authentic communication in the field of tension between greenwashing and green marketing
Manfred Meindl (Head of Marketing VAUDE)

7:20 – 7:30 pm

7:30 – 8:00 pm
Fishbowl discussion: How can agencies and companies work together to become pioneers of transformation?
With company and agency representatives: Manfred Meindl (VAUDE), Tamara Stegmaier (Scholz & Friends Agenda), Heinrich Sülzle (Sülzle Group), Ina von Holly (GWA board member) and Christian Ziegler (fischer group)

8:00 to 10:00 pm
Finger food and networking

Thank you for an exciting event.