Recruiting campaign and career website for ADVANCED UNIBYTE
WHY ADMIN? At AU I AM KING.
The IT company Advanced UniByte GmbH (AU) not only impresses with its award-winning expertise but also with an extremely high likeability factor: Both customers and employees are real fans. AU is simply “good/real/different” and regularly ranks amongst the best employers in Germany. Nevertheless, AU is also struggling with a shortage of skilled labour and faces the challenge of attracting highly-qualified young talent. This is where our recruiting campaign comes into play. We let those who know best what it feels like to work at AU tell the story: The employees.
We showcase them in impressive key visuals and get to the heart of the AU DNA: No matter what makes you tick; AU accepts you as you are. Stay true to yourself, be AU – true to this claim, our testimonials show their passions behind the job. The digital extension of the motifs tells the whole story – including all information on vacancies and benefits.
We play the campaign out in several phases for specific target groups. Firstly, we create basic buzz with an eye-catching approach via social media and display ads – and then gradually extract the individual stories.
