The topic of water is not as dry as you might think.
EXPERIENCE, DISCOVER, ENJOY
Blaues Gut – a campaign in collaboration with the Ministry for Environment, Climate and Energy and DIE KAVALLERIE, which aims to sensitize citizens and political decision-makers to the importance of our waters and their protection.
No sooner said than done: Easy-to-understand and strategically-placed content drive the campaign forward. This includes a website for all interested water conservationists, collaborations, and interactive events to combine the joy of water with an awareness of its importance. Ultimately, everything is heading towards a common goal: Making waters better together.
Thanks to the action profiles, the campaign becomes tangible for our citizens – they can get involved directly on-site and immerse themselves in all successfully implemented and planned measures in their neighbourhood or even further afield. This turns dry theory into a torrent of great environmental projects.
