Vivatar drive: A product campaign for Bosch
WITH FIRST AID ON THE STREET
To ensure that safety is a constant companion not just for new car owners, Bosch developed Vivatar drive. This automatic emergency call system can be easily and quickly retrofitted into any vehicle. And to bring the SOS call to the streets, DIE KAVALLERIE planned a comprehensive product campaign – from film and PR to flyers, counter displays, roll-ups, a website, ads, and influencer actions. The central question: What is the absolute highlight of Vivatar drive? It’s clear: First aid is always on board. We’ve taken this literally – and placed emergency responders directly in the back seat.
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An exciting key visual and targeted approach – this is important for our product campaigns. With Vivatar drive, we took a close look at the needs, media behaviour and purchasing arguments of the target groups. From discovery to information to purchasing decisions: The Vivatar drive campaign supports drivers who want to play it safe.
An exciting key visual and targeted approach – this is important for our product campaigns. With Vivatar drive, we took a close look at the needs, media behaviour and purchasing arguments of the target groups. From discovery to information to purchasing decisions: The Vivatar drive campaign supports drivers who want to play it safe.
